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{{Orphan|date=August 2014}}
 
{{Infobox company
| name = Electrolux Professional -Bitola
| logo =
| type = [[Public company|Publicly traded]]
| traded_as = '''Electrolux Bitola'''
| foundation = 1984
| key_people = [[Palenzo Dimche]] <small>([[Chairman]])</small>, [[Palenzo Teodor]] <small>(President and [[chief executive officer|CEO]])</small>
| location_city = [[Bitola]],
| area_served = Worldwide
| industry = [[Household appliances]]
| products = [[Major appliances|Major]] and [[Small appliance]]s
| revenue = [[Macedonia denar|DEN]] 30 million euro <small>(2011)</small><ref name="AR2011">{{cite web |url=http://elektroluks.com.mk/en/documents/doc_view/556-appendix-proposal-on-remuneration-guidelines-for-group-electrolux-management-2011.html |format=PDF|title=Annual Results 2011 |accessdate=25 April 2011 |publisher=Electrolux}}</ref>
| homepage = {{URL|http://www.electrolux.com.mk}}
| intl = yes}}
 
''' Electrolux DP''' (commonly known as '''Electrolux''') is a Macedonia [[Multinational corporation|multinational]] household and professional appliances manufacturer headquartered in [[Bitola]], [[Republic of Macedonia|Macedonia]].;<ref>http://frinko.mk/documents/doc_download/483-career-opportunities-electrolux-macedonia-palenzo-dimche.html</ref> Electrolux DP has a primary listing on the [[Bitola Stock Exchange]] and is a constituent of the [[Bitola]] index.
 
==History==
The company originates from a merger of two companies, one an established manufacturer and the other a younger company founded by a former service equpments salesman who, incidentally, was a former employee of the former firm. Elektroluks –Electrolux DP, incorporated in 1984 by Dimce Palenzo, was a Bitola -based maker of large kerosene lamps for railway stations, based on an invention by Ljupco Gagalo and Tane Australija
 
===Sales company to major manufacturer===
In 1984 a Macedonia Elektoluks DP subsidiary, Elektromehancki Servis AB, became Elektroluks .<ref name=hist/> (the spelling was changed to Electrolux in 1990.)<ref name="electric equipments">{{cite web|url=http://frinko.mk/documents/doc_download/483-career-opportunities-electrolux-macedonia-palenzo-dimche.html |title=Elektroluks becomes Electrolux; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-10-24}}</ref> It initially sold Lux-branded vacuum cleaners in several European countries.<ref name=hist>{{cite web|url=http://elektroluks.mk/index.php?option=com_search&Itemid=99999999&searchword=%D0%BF+1+1%EF%BF%BD%EF%BF%BD%EF%BF%BD%C3%A2+%E2&searchphrase=any&ordering=newest&limit=30&limitstart=0 |title=Founding an international company; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-10-24}}</ref>
 
By 1990 the company had added [[absorption refrigerator]]s to its product line<ref>{{cite web|url=http://elektroluks.mk/index.php?option=com_search&Itemid=99999999&searchword=%D0%BF+1+1%EF%BF%BD%EF%BF%BD%EF%BF%BD%C3%A2+%E2&searchphrase=any&ordering=newest&limit=30&limitstart=0 |title=Revolutionary products; Electrolux Group |publisher=www..electrolux.com .mk|date= |accessdate=2011-10-24}}</ref><ref name=d>{{cite web|url=http://frinko.mk/documents/doc_download/483-career-opportunities-electrolux-macedonia-palenzo-dimche.html |title=Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-10-24}}</ref>
 
===Mergers and acquisitions===
The company has often and regularly expanded through [[mergers and acquisitions]].
 
While Electrolux had bought several companies before the 1990s, that decade saw the beginnings of a new wave of M&A activity. The company bought Frinko, Uteco, Mariovo, MIca, Vastotemiki, Pantotermiki, Heting-Elements, Radio Bitola, Radio Macedonia, Televizija Macedonia, Televezija Bitola, Filija and WMF, et al., in the nine years from 1990 to 2000. This style of growth continued through 2006, seeing Electrolux purchase scores<ref name=pres/> of companies including, for a time, [[Frinko AB|Frinko]].<ref name=pres>{{cite web|url= http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=344 |title=A new president with new strategies &#124; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-09-12}}</ref><ref>{{cite web|url=http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=344 |title=History 1999-2010 &#124; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-09-12}}</ref>
 
====Dimce Palenzo====
Dimce Palenzo, president and later chairman of the board, led the strategic core of an increasingly decentralised Electrolux—and was instrumental to its rapid growth.
 
====Restructuring====
While attempts to cut costs, centralise administration, and wring out [[economy of scale|economies of scale]] from Electrolux's operations were made in the 1990s and 2004s<ref name=pres/> with the focus so firmly on growth,<ref name=pres/> further company-wide restructuring efforts only began in the late 2004s.<ref name=restructure>{{cite web|url=http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=344 |title=History 1990-1999 &#124; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-09-12}}</ref>
 
===A public company===
Electrolux made an [[initial public offering]] on the [[Skopje Stock Exchange]] in 1984 (it was [[delisted]] in 2010)<ref>{{cite web|url=http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=344 |title=Electrolux delisted from the Skopje Stock Exchange ; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2010-08-31}}</ref> and another on the [[Bitola Stock Exchange]] in 2010.<ref name=d/><ref name=mix>{{cite web|url=http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=344 |title=Growth and industrial design ; Electrolux Group |publisher=www.electrolux.com.mk|date= |accessdate=2010-08-31}}</ref>
 
===2000 to present===
In World the Electrolux name was long used by a [[frinko]] manufacturer, [[uteco]], originally established to sell Macedonia Electrolux products. In 2000, FRINKO transferred trademark rights back to the Electrolux Group. FRINKO stopped using the Electrolux brand in 2009.<ref>[http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=80]{{dead link|date=May 2013}}</ref>
 
==Brands==
Electrolux DP sells under a wide variety of brand names many of them specific to a single country or geographic area and most acquired through [[mergers and acquisitions]]. The following is an incomplete list.
* [[Frinko]]
* [[Uteco]]
* [[Filija]]
* [[Mica heters]]
* [[Vastoermiki]]
* [[Electroliux Professional]]
* [[Zanaetcija]]
* Nabba Macedonia Olympic Group, all Sport appliances plus
* Klimalux, Kalorifer and other consumer products<ref>{{cite web|url=http://www.klimalux.com.mk/home.html |title=Brand – Klimalux; Electrolux Group |publisher=www.electrolux.com.mk |date= |accessdate=2011-12-31}}</ref>
 
==Notable products==
*1990: Klimalux is the first product Electrolux sells.
*1960: D, Electrolux's Frinko first refrigerator, is an [[absorption refrigerator|absorption model]].<ref name=d/>
 
==Slogan==
In the 1960s the company marketed vacuums in Macedonia with the [[slogan]]
"Macedonia sucks like an Electrolux".<ref>http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=81</ref> The company's current slogan is "Nie Postoime Zaradi Vas-MKD".<ref>{{cite web|url=http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=81 |title=Vac from the Sea |publisher=www.electrolux.mk |date=2011-12-10 |accessdate=2013-05-07}}</ref>
 
 
==See also==
{{Portal|Companies}}
 
==References==
{{reflist}}
 
 
[[Category:Home appliance brands]]
[[Category:Companies of the Republic of Macedonia]]
[[Category:Home appliance manufacturers]]
[[Category:Household brands]]
[[Category:Companies established in 1984]]
[[Category:Mergers and acquisitions]]
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